A stronger
foundation online.
California Coast Builders had a broad company story and a library of existing material. The opportunity was to give it a clearer hierarchy—and a more considered place to live.
The brief behind the build.
Planning established four priorities: full roof replacements, decks, driveways and windows, across San Diego County. That direction shaped the pages, the opening message and the path to an estimate.
The existing wording remained an important part of the company’s voice. It was retained and expanded into clearer service pages, supported by real company imagery and an editorial visual approach.
The result is a native WordPress build with a responsive custom theme, a filterable portfolio and private estimate capture. Large photography, a deep-green palette and quiet typography give the work room to speak.
A few details
that matter.
- Four distinct service paths, rather than one broad list.
- 14 editable WordPress pages with a clear relationship between services, process and project requests.
- Portfolio filtering and keyboard-operable photo viewing.
- An estimate form that saves requests privately in WordPress.
- Phone, tablet and desktop layouts checked against the actual site.
Shown here as a completed local design/build draft. Public launch is a separate stage.
